Resume
Experience
2022 - Present
DIGITAL MARKETING SPECIALIST
Levitate
Raleigh, NC
I took a data-driven approach to increasing visibility and driving demand, managing targeted ad campaigns across Facebook, Instagram, and Google Local Ads—leading to a 35% boost in engagement and 20% more leads. I supported the go-to-market strategy for our Google Local Ads launch by creating email campaigns, case studies, and sales enablement materials to drive adoption. By blending creative strategy with audience insights, I also optimized SEO content and social campaigns, resulting in a 26% lift in organic traffic and improved search rankings.
2024 - Present
DIRECTOR OF DIGITAL MARKETING
Senior Wellness
Arlington, VA
I developed the branding and visual identity for Senior Wellness, creating a cohesive and recognizable presence across all platforms. During the pre-launch phase, I built and executed a comprehensive social media strategy that helped grow the audience to over 6,000 followers (and counting). From planning and writing to managing all social content, I successfully increased engagement by 34%, establishing a strong foundation for the brand’s online community.
2020 - 2022
NEW PATIENT COORDINATOR
UNC Fertility
Raleigh, NC
As a New Patient Coordinator, I found my passion for marketing through patient engagement and digital communication. Managing appointments showed me the impact of clear messaging, increasing adherence by 20%. I used social media and digital tools to boost online inquiries by 25%, sparking my interest in strategies that drive action and build lasting connections.
Education
2021 - 2022
NORTH CAROLINA STATE UNIVERSITY
Growth Marketing Professional Certification
Raleigh, NC
I earned my Growth Marketing Professional Certification from NC State, where I gained hands-on experience in SEO, content writing, Google Ads, Facebook Ads, and more. Through practical projects, I learned to optimize websites, create compelling ads, and analyze campaign performance, equipping me with the skills to execute effective digital marketing strategies.
2016 - 2020
Xavier University
Bachelor's of Health Services Administration
Cincinnati, OH
I earned my Bachelor of Health Services Administration from Xavier University, gaining expertise in healthcare management, policy, and operations. My studies equipped me with the skills to navigate the industry and support strategic decision-making.
Professional skillset
Go-to-Market Strategy
Facebook/Instagram Ad Management
Creative Storytelling
Google Ads
SEO
Data Analysis
Technologies
Google Analytics
Facebook Insights
Ahrefs
Hubspot