Projects
A collection of projects highlighting my work in branding, social media strategy, paid advertising, and SEO. Each project reflects a data-driven approach to marketing, delivering measurable results across different industries.
Senior Wellness: Branding and Social Strategy
Director of Digital Marketing
Led the branding, organic social media strategy, and paid social ad campaigns for SeniorWellness.co, a pre-launch health platform. Developed a cohesive brand identity, created engaging content tailored to a senior demographic, and executed a Facebook ad strategy focused on audience growth and engagement.
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Facebook Ad Campaigns
Digital Marketing Specialist
Executed high-performing Facebook ad campaigns across industries, driving measurable results. Highlights include generating 100+ leads for a Medicare client, increasing website form submissions for a service-based business, and successfully hiring 10+ SDRs through a targeted recruiting campaign.
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SEO Overhaul
Digital Marketing Specialist
Executed a full website content rewrite for a client struggling with search visibility. Through in-depth keyword research and strategic content optimization, improved their organic rankings, leading to 50+ keywords appearing in search results and increased website traffic.
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