GTM Strategy Google Ads

Levitate saw a growing opportunity to expand its digital ad offerings by launching Google Local Services Ads (LSAs). Many clients had begun requesting local lead generation options, and prospective customers were hesitant to commit due to the lack of this feature. To remain competitive and meet client demand, we prioritized the rollout of LSAs as a new service.

Target Market Definition: We focused on existing Levitate clients and small business owners with local service areas, particularly across insurance, legal, and home maintenance industries.

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Value Proposition: LSAs offered a high-impact way for clients to generate leads by only paying for qualified inbound calls—no cost per click, just direct results.

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Competitive Analysis: We analyzed user personas similar to our customers and reviewed other providers offering LSAs to benchmark pricing and service expectations. This ensured our pricing remained competitive while maintaining value.

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Messaging and Positioning: Campaign messaging clearly explained the benefits of LSAs—pay-per-lead model, local targeting, and only paying for qualified leads—making it easy for clients to understand the value compared to traditional ads.

Channel Strategy: We launched through a combination of email campaigns and internal training to align customer success and sales teams on value and process.

Pricing and Packaging: The service was offered at a flat management fee of $249/month, simplifying decision-making and positioning it as an affordable lead gen solution.

Sales Enablement: I created decks, one-pagers, and client-facing case studies to help internal teams educate and convert interested clients.

Demand Generation: We spotlighted success stories and early client results through case studies to generate interest and build credibility.

Metrics and Measurement: We tracked adoption closely and met our Q1 goal of onboarding 20 new clients to the service.

The strategy worked due to strong internal alignment, clear messaging, and early wins from pilot clients. Sales and Success teams were well-equipped, and compelling case studies helped build momentum and trust. The campaign led to rapid adoption, increased monthly recurring revenue by $5,200, and expanded Levitate’s ad services portfolio in a way that directly responded to client demand.